Le Bon Marché brings together Porsche and TAG Heuer in a gas station setting called "Drive Me Crazy", a real immersion with a pop and offbeat feel. With its neon atmosphere and bright colours, there is no need to cross the ocean to enjoy a typical American experience. Car wash, petrol pumps or even a driving simulator, every detail is there, you can almost smell the petrol.

A cafeteria with an American diner feel blends in with the décor to provide food and transport customers to the United States. You can sit on vintage stools and enjoy the delicious pastries of Stéphanie Le Quellec, a two-star French chef.

Between design, luxury and innovation, the scenography perfectly represents the values of the two brands and offers an original and conceptual experience to exhibit its products, new watch ranges for TAG heuer and in particular the VAE (electrically assisted bicycles) for Porsche.

  • CUSTOMER Porsche & TAG Heuer
  • YEAR 2022
  • WE DO Set design, workshop production and assembly
  • PARTNERS Artistic direction : Agence DOUBLE 2 / photos credit : lacotedesmontres.com
  • LOCATIONThe good market