For Fashion Week, Maje pays tribute to the fashion capital by choosing a typical Parisian kiosk as the centrepiece of its decor. Every detail is there, from the pile of newspapers to the postcard display. The brand's imprint can be seen perfectly, as we discover a vintage collection with geometric, rounded and kaleidoscopic shapes. The kiosk itself is covered with old school patterns that remind us of a light and gentle era. The senses are called upon to immerse themselves in memories. At the front, the room offers us sweets and magazines with pretty Maje branded packaging. At the back, the visitor is surprised to discover a hidden side, that of accessories and leather goods.
- CUSTOMER Maje
- YEAR 2022
- WE DO Set design
- PARTNERS Art direction and photo credits: Agence Volontiers