On the occasion of the launch of the summer 2020 collection, the agency Expérience invites itself to the SMALTO headquarters to create a masculine universe through a journey of 3 distinct settings.
Anxious to describe the modern man under different facets and to represent the collection from all its angles, Expérience has imagined 3 scenes placed on a stage in the centre of 3 rooms. The public is thus invited to discover the sporty social man, the connected business man and finally the dynamic sports man.
Modernity, sobriety and elegance are the key words to describe the universe in which man is at the heart of the matter. The Smalto collection is completely highlighted, the centrepiece of a scenography in line with the brand's identity.