BEIJAFLORE
How do you convey Beijaflore's strong values?
By taking inspiration from historical exploits, time travel and by imagining a bold and grandiose scenography while adding conviviality.
A hot air balloon in the centre of a period brewery setting, this is how Expérience translated Beijaflore's performance, their agility and their team spirit.
On the occasion of the launch of the summer 2020 collection, the agency Expérience invites itself to the SMALTO headquarters to create a masculine universe through a journey of 3 distinct settings.
Anxious to describe the modern man under different facets and to represent the collection from all its angles, Expérience has imagined 3 scenes placed on a stage in the centre of 3 rooms. The public is thus invited to discover the sporty social man, the connected business man and finally the dynamic sports man.
Modernity, sobriety and elegance are the key words to describe the universe in which man is at the heart of the matter. The Smalto collection is completely highlighted, the centrepiece of a scenography in line with the brand's identity.
Sheltered under its plant dome, the LVMH stand is a unique space within the Viva technology exhibition.
A place that is both convivial and a stage for experimentation. There is a dedicated space for each actor, and guests can move between the different platforms, some of which are playful, innovative, sensory or conceptual. A dedicated decor for each brand universe with the intention of sublimating the product.